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Project
MTN co.
Client
MTN co
Date
Service
Elevation
BRIEF
Tri-campaign visual identity for a technical activewear brand geared towards serious alpinists.
the challenge
Technical activewear has collapsed the distance between functional gear and aspirational aesthetic.
Our approach
Three autonomous sub-campaigns under a single brand logic.
the impact
Positioned MTN CO. as an equipment brand with a resolved and internally consistent visual philosophy.
The three-campaign architecture delivers a complete content ecosystem from launch. Imagery for:
editorial, digital, and high-impact OOH;
product-focused channels where material technology is the story;
campaign, retail, and social contexts
aesthetic function as ownable brand signatures across all touchpoints
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