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Project
Succursale
Client
Succursale
Date
Service
CC: internal
BRIEF
Pre-launch campaign for an emerging leather goods brand.
the challenge
SUCCURSAL needed a fully resolved visual identity before a single product moved.
Built on a premise genuinely distinct from both heritage positioning and the aspirational lifestyle language that dominates the contemporary accessories market.
Our approach
Nine-image campaign placing structured leather goods in institutional and corporate environments.
the impact
Delivered a formative pre-launch visual identity.
The visual framework created immediate scroll-stopping differentiation, establishing a distinct signature.
Campaign engagement converted to waitlist sign-ups, establishing the foundation for an ongoing content retainer.
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